Your CV is only one part of your professional story. Most recruiters and hiring managers check LinkedIn before they even speak to you, which means your profile is already shaping their first impression. A strong personal brand gives you visibility, credibility and access to opportunities you might otherwise miss.
Start with the basics
Choose a clear, friendly photo and write a headline that explains what you do, not just your job title. Use your summary to highlight your strengths, achievements and what motivates you.
Show your work
Add examples of projects, results and recommendations. Recruiters at Investigo review countless profiles and the ones with tangible evidence of value always stand out.
Be active, not passive
Comment on posts, share content and join conversations. You do not need to post every day. Consistency is more important than frequency.
Connect with purpose
Be intentional about who you connect with. Tailor your message when reaching out to colleagues, industry peers and specialist recruiters. Quality connections beat large numbers.
Stay authentic
Your personal brand should feel like you. You are building trust, not assembling a shiny online persona.
Put the effort in now and your LinkedIn presence will start working for you long before you begin your next job search.
Want support shaping your brand and your next move? Contact Investigo today and start working with our expert team to find your next role.
